{"id":2799,"date":"2026-06-02T20:44:00","date_gmt":"2026-06-02T20:44:00","guid":{"rendered":"https:\/\/newsmag.live\/2026\/06\/02\/versant-invests-in-microdrama-streaming-app-gammatime\/"},"modified":"2026-06-02T20:44:00","modified_gmt":"2026-06-02T20:44:00","slug":"versant-invests-in-microdrama-streaming-app-gammatime","status":"publish","type":"post","link":"https:\/\/newsmag.live\/ja\/2026\/06\/02\/versant-invests-in-microdrama-streaming-app-gammatime\/","title":{"rendered":"Versant Invests In Microdrama Streaming App GammaTime"},"content":{"rendered":"<div>\n<p> \t<a href=\"https:\/\/www.hollywoodreporter.com\/t\/versant\/\" id=\"auto-tag_versant_1\" data-tag=\"versant\">Versant<\/a> Media Group has taken a minority stake in <a href=\"https:\/\/www.hollywoodreporter.com\/t\/gammatime\/\" id=\"auto-tag_gammatime_1\" data-tag=\"gammatime\">GammaTime<\/a>, the microdrama streaming app, as part of a Series A funding round.<\/p>\n<p> \tFinancial terms of the deal were not disclosed by the USA Network and Syfy owner, but the agreement includes adapting stories based on Versant channel brands as vertical series and aligning the Comcast spinoff with bite-sized dramatic content increasingly favored by advertisers. (Versant news brands like CNBC and MS NOW are not part of the agreement.)<\/p>\n<p> \t\u201cGammaTime is reimagining short-form storytelling for a new generation of viewers. Their mobile-first approach and focus on original content make this a natural partnership for Versant as we continue to extend our iconic brands, deep content library and storytelling,\u201d said Mark Lazarus, CEO of Versant, in a statement on Tuesday.<\/p>\n<p> \tThe new capital will be used by GammaTime to continue developing a premium\u00a0originals slate with the help of Versant\u2019s show runners and entertainment IP. \u201cVersant\u2019s investment is a turning point for GammaTime and the category. We\u2019re pairing unparalleled audience scale and engagement with premium marketing. We\u2019re building originals at scale, and Versant gives us the IP, brand equity, and creative DNA to do it right,\u201d said Bill Block, former Miramax head and now founder and CEO of GammaTime.<\/p>\n<p> \tVersant\u2019s investment follows GammaTime raising $14 million from such investors as Kim Kardashian, Kris Jenner and Reddit co-founder Alexis Ohanian before it launched in October 2025. The streaming platform has produced microdrama originals across the romance, true crime and fantasy genres and also struck <a href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/the-national-enquirer-produce-microdramas-1236558128\/\" data-type=\"link\" data-id=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/the-national-enquirer-produce-microdramas-1236558128\/\">a deal <\/a>with the owner of the <em>National Enquirer<\/em> to mine its archives for original microdrama content.\u00a0<\/p>\n<p> \tGammaTime was also founded by former Google Gaming exec Slava Mudrykh, who serves as chief revenue officer.<\/p>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Versant Media Group has taken a minority stake in GammaTime, the microdrama streaming app, as part of a Series A funding round. Financial terms of the deal were not disclosed by the USA Network and Syfy owner, but the agreement includes adapting stories based on Versant channel brands as vertical series and aligning the Comcast spinoff with bite-sized dramatic content increasingly favored by advertisers. (Versant news brands like CNBC and MS NOW are not part of the agreement.) \u201cGammaTime is reimagining short-form storytelling for a new generation of viewers. Their mobile-first approach and focus on original content make this a natural partnership for Versant as we continue to extend our [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[94,95,1663,2,1664],"tags":[],"class_list":["post-2799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-business-news","category-gammatime","category-hollywood","category-versant"],"_links":{"self":[{"href":"https:\/\/newsmag.live\/ja\/wp-json\/wp\/v2\/posts\/2799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsmag.live\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsmag.live\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsmag.live\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsmag.live\/ja\/wp-json\/wp\/v2\/comments?post=2799"}],"version-history":[{"count":0,"href":"https:\/\/newsmag.live\/ja\/wp-json\/wp\/v2\/posts\/2799\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsmag.live\/ja\/wp-json\/wp\/v2\/media\/2800"}],"wp:attachment":[{"href":"https:\/\/newsmag.live\/ja\/wp-json\/wp\/v2\/media?parent=2799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsmag.live\/ja\/wp-json\/wp\/v2\/categories?post=2799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsmag.live\/ja\/wp-json\/wp\/v2\/tags?post=2799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}