{"id":3363,"date":"2026-06-11T23:19:00","date_gmt":"2026-06-11T23:19:00","guid":{"rendered":"https:\/\/newsmag.live\/2026\/06\/11\/quarantunes-breakout-demi-weitz-launches-artist-platform-indigo-with-fellow-stanford-graduates\/"},"modified":"2026-06-11T23:19:00","modified_gmt":"2026-06-11T23:19:00","slug":"quarantunes-breakout-demi-weitz-launches-artist-platform-indigo-with-fellow-stanford-graduates","status":"publish","type":"post","link":"https:\/\/newsmag.live\/ja\/2026\/06\/11\/quarantunes-breakout-demi-weitz-launches-artist-platform-indigo-with-fellow-stanford-graduates\/","title":{"rendered":"Quarantunes Breakout Demi Weitz Launches Artist Platform Indigo With Fellow Stanford Graduates"},"content":{"rendered":"
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\tDuring the pandemic, teenager Demi Weitz teamed with her power agent father, Richard Weitz<\/a>, now co-chairman of WME, to launch RWQuarantunes. What started as a Zoom experiment in their Beverly Hills kitchen in March 2020 emerged as a philanthropic powerhouse <\/a>raising nearly $40 million for close to 75 charitable causes and becoming a high-profile stop for a long list of musicians, actors and entertainment industry insiders including Bob Iger, Dana Walden, George Clooney, John Mayer, Billie Eilish, John Legend, Dolly Parton and many more. \t<\/p>\n

\tSix years later, Demi Weitz is a Stanford graduate who has now teamed with two college classmates and fellow alums to launch an artist-forward platform called Indigo<\/a>. It\u2019s a web-based platform to start with an expanded mobile app expected later this summer, and it\u2019s designed to re-position fan culture from \u201cpassive audiences into active communities.\u201d <\/p>\n

\tIn doing so, the platform will be a place for artists to connect more deeply with their fan base by sharing things like unreleased music, voice memos, behind-the-scenes content and exclusive experiences. Fans will also be able to stream content, unlock access, support artists through micro-transactions, gift content to friends and other engagement opportunities.<\/p>\n

\tDemi Weitz teamed with twins Luc Giraud and Saskia Giraud to launch Indigo, and they\u2019ve reeled in rapper, singer and producer .idk. to help kick off the platform. He\u2019ll debut Indigo\u2019s first experience by providing fans access to his Son de L\u2019Amour<\/em> event through an exclusive RSVP. Son de L\u2019Amour<\/em> will take place at the French Embassy in Washington, D.C., on June 20, in partnership with Juneteenth celebrations, F\u00eate de la Musique, and the Smithsonian. Additional content for .idk.\u2019s community will be rolled out that week. \t<\/p>\n

\t\u201cIndigo is founded on the belief that the music industry is moving from volume to depth. For years, artists have been measured by reach; we believe the future will be shaped by the strength of the communities forming around their work,\u201d said Indigo co-founder Demi Weitz. \u201cOur mission is to give artists the infrastructure to grow and invest in those communities. .idk. has long approached music as something larger than music itself, and that philosophy closely reflects the future we\u2019re building toward.\u201d<\/p>\n

\tAdded .idk.: \u201cI\u2019m excited to partner with a platform that truly gets it. Oftentimes, tech platforms in music don\u2019t understand the nuance of community, but Indigo is completely changing that aspect of the landscape.\u201d<\/p>\n

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\t \t\t \t\t\t\t\t\t\t\t\tCourtesy of Indigo<\/cite> \t\t\t\t\t \t<\/figcaption><\/figure>\n<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"

During the pandemic, teenager Demi Weitz teamed with her power agent father, Richard Weitz, now co-chairman of WME, to launch RWQuarantunes. What started as a Zoom experiment in their Beverly Hills kitchen in March 2020 emerged as a philanthropic powerhouse raising nearly $40 million for close to 75 charitable causes and becoming a high-profile stop for a long list of musicians, actors and entertainment industry insiders including Bob Iger, Dana Walden, George Clooney, John Mayer, Billie Eilish, John Legend, Dolly Parton and many more. Six years later, Demi Weitz is a Stanford graduate who has now teamed with two college classmates and fellow alums to launch an artist-forward platform called […]<\/p>\n","protected":false},"author":1,"featured_media":3364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1948,2,91,1449,1949],"tags":[],"class_list":["post-3363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coronavirus-pandemic","category-hollywood","category-music","category-music-industry-news","category-richard-weitz"],"_links":{"self":[{"href":"https:\/\/newsmag.live\/ja\/wp-json\/wp\/v2\/posts\/3363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsmag.live\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsmag.live\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsmag.live\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsmag.live\/ja\/wp-json\/wp\/v2\/comments?post=3363"}],"version-history":[{"count":0,"href":"https:\/\/newsmag.live\/ja\/wp-json\/wp\/v2\/posts\/3363\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsmag.live\/ja\/wp-json\/wp\/v2\/media\/3364"}],"wp:attachment":[{"href":"https:\/\/newsmag.live\/ja\/wp-json\/wp\/v2\/media?parent=3363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsmag.live\/ja\/wp-json\/wp\/v2\/categories?post=3363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsmag.live\/ja\/wp-json\/wp\/v2\/tags?post=3363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}