{"id":3557,"date":"2026-06-16T06:00:00","date_gmt":"2026-06-16T06:00:00","guid":{"rendered":"https:\/\/newsmag.live\/2026\/06\/16\/masha-gets-a-new-family-how-animaccord-is-expanding-its-235-billion-view-franchise\/"},"modified":"2026-06-16T06:00:00","modified_gmt":"2026-06-16T06:00:00","slug":"masha-gets-a-new-family-how-animaccord-is-expanding-its-235-billion-view-franchise","status":"publish","type":"post","link":"https:\/\/newsmag.live\/ja\/2026\/06\/16\/masha-gets-a-new-family-how-animaccord-is-expanding-its-235-billion-view-franchise\/","title":{"rendered":"Masha Gets a New Family: How Animaccord Is Expanding Its 235 Billion-View Franchise"},"content":{"rendered":"
\n

\tThe creative minds at Animaccord faced a challenge most animation<\/a> studios would envy: Where do you take a character who has racked up 235 billion views on YouTube?<\/p>\n

\tThe answer, it turns out, is somewhere entirely new \u2014 and that\u2019s what has fans of the plucky, adventurous Masha buzzing ahead of the release of Masha and the Three Bears<\/em>. The new series will be showcased at the Annecy<\/a> Animation Festival (which runs June 21-27), with its first trailer expected to debut ahead of MIPCOM and Brand Licensing Europe in the fall. A global rollout is planned for the second half of 2027, introducing audiences to three new characters \u2014 Senior Bear, Middle Bear and Junior Bear \u2014 and a narrative arc built around the universal themes of parenting and family. \t<\/p>\n

\t\u201cWe spent a long time thinking about what story we wanted to tell next,\u201d says Magdalena Weremiuk, chief commercial officer at Animaccord, which is based in Cyprus. \u201cOne thing we knew was that we had a strong foundation in reimagining folklore for modern families. That naturally led us to the classic story of Goldilocks and the Three Bears<\/em> and, admittedly, we have always had a special affinity for stories about bears.\u201d<\/p>\n

\tThe Masha character has her roots in folklore, but the new production also draws on popular culture. \u201cOne of our references was Three Men and a Baby<\/em>, which inspired the dynamic of multiple caregivers looking after a child,\u201d says Weremiuk. \u201cWe combined that concept with the traditional fairy tale and then developed distinct personalities for each bear. To build the comedy, we also looked at iconic father figures from film, including Les Comp\u00e8res<\/em> with Pierre Richard and G\u00e9rard Depardieu. We wanted contrasting parenting styles and comedic archetypes: the strict one, the fun one, the meticulous one, and the gentle, more emotional one. Those differences became the foundation for both the humor and the character relationships.\u201d \t<\/p>\n

\tThe first season will lean into relatable, everyday moments \u2014 \u201cbedtime routines and haircuts to daily habits and life\u2019s little adventures,\u201d Weremiuk says. \u201cWe turn these familiar experiences into comedy, creating entertaining stories that help children understand that parents\u2019 requests often come from a place of care. Rather than teaching lessons directly, we tell engaging stories that families can recognize from their own lives and enjoy together.\u201d<\/p>\n

\tAnimaccord built its reputation around Masha and the Bear<\/a><\/em>, the animated franchise launched in 2009 that follows an ever-curious little girl and the wise retired circus bear who becomes her unlikely companion. Now in its ninth season, the franchise holds a Guinness World Record as the most viewed cartoon on YouTube, has earned 76 YouTube Creator Awards and has been translated into 47 languages. Parrot Analytics ranks it among the world\u2019s top two most in-demand children\u2019s shows and the No. 1 preschool program.<\/p>\n

\tThe new series required extensive research \u2014 into global children\u2019s media, rival brands and what resonates across cultures \u2014 alongside trust in a creative team already proven in those markets. \u201cPeople bring different cultural backgrounds, perspectives, values and life experiences to the table, which allows us to look at stories from multiple angles,\u201d Weremiuk says. \u201cThat helps us create narratives that feel authentic and specific, while still being universal enough for children and families around the world to connect with.\u201d \t<\/p>\n

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\tThe result, she argues, is comedy with no passport required. \u201cAt the end of the day, the most universal humor comes from recognizable emotions and experiences. Children everywhere understand friendship, curiosity, mischief, imagination and family relationships. When a story is built around those shared experiences, humor naturally travels across borders.\u201d<\/p>\n

As the franchise has grown, so have its licensing ambitions. Animaccord sees opportunities across toys, publishing, live experiences, fashion and brand collaborations. \u201cWe are already seeing strong interest from partners across multiple markets, and a number of agreements are currently being finalized,\u201d says Weremiuk. \u201cWhile it is still too early to announce specific partners, our goal is to build a carefully curated licensing program that feels authentic to the new franchise and resonates with children and families.\u201d<\/p>\n<\/div>\n

\tAt its core, though, the new series is a love letter to imperfect parenting. <\/p>\n

\t\u201cEvery family is different, and every parent has their own personality, strengths and approach,\u201d says Weremiuk. \u201cWhat truly matters is the love, care and support you give your child. The series celebrates different parenting styles, but it also highlights what great parents have in common: They help their children feel loved, supported and safe.\u201d<\/p>\n

\tThat sense of reassurance, Weremiuk adds, runs through every episode: \u201cWe hope families around the world will see themselves in these characters, laugh together, and be reminded that creating a home filled with love and security is what matters most.\u201d<\/p>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

The creative minds at Animaccord faced a challenge most animation studios would envy: Where do you take a character who has racked up 235 billion views on YouTube? The answer, it turns out, is somewhere entirely new \u2014 and that\u2019s what has fans of the plucky, adventurous Masha buzzing ahead of the release of Masha and the Three Bears. The new series will be showcased at the Annecy Animation Festival (which runs June 21-27), with its first trailer expected to debut ahead of MIPCOM and Brand Licensing Europe in the fall. A global rollout is planned for the second half of 2027, introducing audiences to three new characters \u2014 Senior […]<\/p>\n","protected":false},"author":1,"featured_media":3558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1170,2022,2,116,2023,429,85,335,2024],"tags":[],"class_list":["post-3557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animation","category-annecy","category-hollywood","category-international","category-masha-and-the-bear","category-thr-news","category-tv","category-tv-features","category-world-lens-annecy"],"_links":{"self":[{"href":"https:\/\/newsmag.live\/ja\/wp-json\/wp\/v2\/posts\/3557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsmag.live\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsmag.live\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsmag.live\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsmag.live\/ja\/wp-json\/wp\/v2\/comments?post=3557"}],"version-history":[{"count":0,"href":"https:\/\/newsmag.live\/ja\/wp-json\/wp\/v2\/posts\/3557\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsmag.live\/ja\/wp-json\/wp\/v2\/media\/3558"}],"wp:attachment":[{"href":"https:\/\/newsmag.live\/ja\/wp-json\/wp\/v2\/media?parent=3557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsmag.live\/ja\/wp-json\/wp\/v2\/categories?post=3557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsmag.live\/ja\/wp-json\/wp\/v2\/tags?post=3557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}